This case study details the website design and development project for Angus Taylor, a prominent sculptor. The project aimed to enhance the online presence of Angus Taylor through a comprehensive redesign and development of his website, leveraging modern web technologies to improve usability, performance, and SEO. Angus Taylor is a renowned South African sculptor known for his monumental installations and intricate artworks. Operating in the competitive art market, the client required a website that not only showcased his extensive portfolio but also engaged a global audience effectively.
Services
Custom Website Design & Development
Client
Angus Taylor
Year
2023
Website
Challenge
Before the engagement, the client faced several challenges:
- An outdated website design that did not reflect the artist's current contemporary works.
- Poor website performance and slow load times, negatively impacting user experience.
- Limited SEO optimization, resulting in low visibility in search engine results especially due to an Australian politician sharing the same name as the artist.
- Inefficient content management system, making it difficult to update and manage content.
Approach
The project followed an agile methodology, allowing for iterative development and continuous feedback from the client.
Specific Metrics for Success
- Redesign the website to reflect the artist's renowed and lates works.
- Reduce page load times to under 3 seconds while keeping quality photography in mind.
- Enhance SEO to increase visibility above the Australian polititian.
- Improve user engagement metrics such as average session duration and pages per session.
- Implement full page scroll functionality while keeping proportions in tact.
Implementation
- Conducted a comprehensive site audit to identify performance bottlenecks and SEO issues.
- Seamless integration with existing WordPress infrastructure. Development of the website using the Divi theme builder to create a modern, responsive design.
- Integration of Yoast SEO for better search engine visibility.
- Enhanced mobile compatibility with viewport meta tags and mobile-specific optimizations.
- Regular testing and quality assurance.
- Developed custom lightbox galleries to showcase artworks effectively.
- Full page scroll functionality through custom CSS and HTML development
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
- Successfully redesigned the website, resulting in a modern and visually appealing online presence.
- Significant improvement in website performance with load times reduced to under 3 seconds.
- Enhanced SEO, ranking #1 in organic search traffic.
- Improved user engagement and experience throughout the new website.
