This case study details the website design and development project for Angus Taylor, a prominent sculptor. The project aimed to enhance the online presence of Angus Taylor through a comprehensive redesign and development of his website, leveraging modern web technologies to improve usability, performance, and SEO.
Angus Taylor is a renowned South African sculptor known for his monumental installations and intricate artworks. Operating in the competitive art market, the client required a website that not only showcased his extensive portfolio but also engaged a global audience effectively.
Services
Custom Website Design & Development
Client
Angus Taylor
Year
2024
Website
angustaylor.co.za
Challenge
Before the engagement, the client faced several challenges:
- An outdated website design that did not reflect the artist’s current contemporary works.
- Poor website performance and slow load times, negatively impacting user experience.
- Limited SEO optimization, resulting in low visibility in search engine results especially due to an Australian politician sharing the same name as the artist.
- Inefficient content management system, making it difficult to update and manage content.
Approach
The project followed an agile methodology, allowing for iterative development and continuous feedback from the client.
Implementation
- Conducted a comprehensive site audit to identify performance bottlenecks and SEO issues.
- Seamless integration with existing WordPress infrastructure. Development of the website using the Divi theme builder to create a modern, responsive design.
- Integration of Yoast SEO for better search engine visibility.
- Enhanced mobile compatibility with viewport meta tags and mobile-specific optimizations.
- Regular testing and quality assurance.
- Developed custom lightbox galleries to showcase artworks effectively.
- Full page scroll functionality through custom CSS and HTML development
Specific Metrics for Success
- Redesign the website to reflect the artist’s renowed and lates works.
- Reduce page load times to under 3 seconds while keeping quality photography in mind.
- Enhance SEO to increase visibility above the Australian polititian.
- Improve user engagement metrics such as average session duration and pages per session.
- Implement full page scroll functionality while keeping proportions in tact.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
- Successfully redesigned the website, resulting in a modern and visually appealing online presence.
- Significant improvement in website performance with load times reduced to under 3 seconds.
- Enhanced SEO, ranking #1 in organic search traffic.
- Improved user engagement and experience throughout the new website.
