Last Updated: 20 March 2026
This Privacy Statement explains how Swart Digital (“we”, “our”, “us”) collects, uses, and protects your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA).
By using our website (https://swartdigital.com) or engaging with our services, you agree to this Privacy Statement.
1. Who We Are
Swart Digital is a digital agency providing:
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Website design and development
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WordPress and WooCommerce development
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SEO and digital marketing services
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Consulting and integration services
We act as the Responsible Party for personal information processed through this website and our services.
2. Information We Collect
2.1 Information You Provide
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Name and surname
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Email address
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Phone number
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Company name
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Project or enquiry details
2.2 Automatically Collected Information
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IP address
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Browser and device information
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Website usage data
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Cookies and tracking technologies
3. How We Use Your Information
We use personal information to:
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Respond to enquiries and provide support
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Deliver our services
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Improve website performance and user experience
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Analyse traffic and user behaviour
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Send relevant marketing communications (with consent)
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Comply with legal and regulatory obligations
4. Legal Basis for Processing (POPIA)
We process personal information based on:
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Your consent
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The necessity to perform a contract or provide a service
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Compliance with legal obligations
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Legitimate business interests (e.g., improving services)
5. Use of Google Analytics (GA4)
We use Google Analytics 4 (GA4) to understand how users interact with our website.
Google Analytics may collect information such as:
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Pages visited
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Time spent on pages
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Device and browser information
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Approximate geographic location
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User interactions (clicks, scrolls, conversions)
This data is:
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Aggregated and anonymised where possible
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Used to improve website performance, user experience, and marketing effectiveness
Google may process this data in accordance with its own privacy policies.
For more information, visit:
https://policies.google.com/privacy
You can opt out of Google Analytics tracking by adjusting your browser settings or using browser extensions.
6. Sharing of Personal Information
We may share your information with:
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Trusted third-party service providers (hosting, analytics, CRM tools)
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Payment processors (if applicable)
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Legal or regulatory authorities when required
We do not sell personal information.
7. Data Security
We take reasonable technical and organisational measures to protect your personal information, including:
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Secure hosting environments
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Access control and authentication
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Regular updates and monitoring
However, no system is completely secure.
8. Data Retention
We retain personal information only for as long as necessary to:
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Fulfil the purpose for which it was collected
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Comply with legal and regulatory obligations
9. Your Rights (POPIA)
You have the right to:
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Access your personal information
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Request correction or deletion
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Object to processing
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Withdraw consent at any time
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Lodge a complaint with the Information Regulator
To exercise your rights, contact: info@swartdigital.com
10. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
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Improve user experience
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Analyse traffic and performance
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Support marketing and remarketing
You can manage cookie preferences through your browser settings or via our cookie banner.
11. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for their privacy practices.
12. Information Officer
Swart Digital acts as the responsible party for data processing.
For privacy-related queries: info@swartdigital.com
You may also contact the Information Regulator of South Africa: https://www.justice.gov.za/inforeg/
13. Updates to This Privacy Statement
We may update this Privacy Statement from time to time. Changes will be published on this page with an updated date.
Looking for our Terms & Conditions. Click here.