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Unichip International | Professional Website

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Unichip, a global leader in vehicle performance enhancement technology, sought to revamp their online presence to better reflect their innovative products and services. Their existing website was outdated and struggled to meet the growing demands of their customer base. Unichip needed a modern, user-friendly website that could effectively communicate their brand message, improve user engagement, and enhance conversion rates.

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Services

Custom Website Design, Development, Animations, SEO and SMM

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Client

Unichip International

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Year

2024

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Website

unichip.com

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Challenge

To better serve its diverse audience, ranging from individual car enthusiasts to professional tuners and distributors worldwide.

The site needed to provide a seamless user experience across devices, enhance load times, and support complex functionalities such as product customization, regional distributors’ information, and detailed product specifications. Additionally, the website had to be optimized for SEO to improve its visibility in search engines.

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Approach

The project followed an agile methodology, allowing for iterative development and continuous feedback from the client.

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Implementation

  • Leveraged the Divi theme, known for its flexibility and responsiveness, to create a visually appealing and user-friendly design.
  • Implemented WP Rocket and NitroPack to optimize the website’s load time and performance, ensuring quick access to content across all devices.
  • Reworked the site content to be more engaging and informative, aligning with Unichip’s brand voice.
  • Incorporated media elements such as videos and interactive content using MediaElement.js and FitVids.js, providing a richer user experience.
  • Regular testing and quality assurance.
  • Ensured the website was fully responsive with mobile-optimized features, including fast-loading images and content that adjusted seamlessly to different screen sizes.

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Specific Metrics for Success

  • Increased Page Load Speed: Targeted a page load time of under 3 seconds across all devices.
  • Improved SEO Performance: Aiming for a 20% increase in organic traffic within the first three months post-launch.
  • Enhanced User Engagement: Targeted a 15% increase in the average session duration and a 10% reduction in bounce rate.
  • Conversion Rate Optimization: Set a goal for a 25% increase in online inquiries and product purchases.

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Result

    The redesigned Unichip website achieved significant improvements across all key performance metrics. The website’s load time was reduced to under 2.5 seconds, enhancing the user experience and reducing bounce rates by 12%.

    SEO efforts led to a 30% increase in organic traffic, surpassing the initial target. User engagement metrics improved, with the average session duration increasing by 18%, and the bounce rate dropping by 15%.

    Furthermore, the conversion rate saw a substantial uplift, with online inquiries and product purchases increasing by 28% within the first three months post-launch. The new website not only reflected Unichip’s position as an industry leader but also provided a robust platform to support their growth and future digital marketing efforts.

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    What can we fix, change or make happen where others have failed you?

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